Taylor Norris
Co-Founder & Chief Creative Officer Β· LIT Method
Taylor Norris is the Co-Founder and Chief Creative Officer of LIT, a design-led wellness company building the next generation of products for recovery, longevity, and everyday health.
With a background in product design and branding from Parsons School of Design, Taylor leads the creative vision behind LIT β from product and industrial design to brand, digital experience, and the environments in which LIT products live.
Alongside her husband and Co-Founder, Justin Norris, Taylor has spent more than a decade building in health and wellness. What began as a fitness company has evolved into a broader vision for the future of wellness, spanning saunas, cold plunges, red light therapy, recovery technology, and commercial wellness spaces.
At the center of Taylor's design philosophy is the belief that wellness products should no longer look or feel like equipment. They should be considered pieces of design β beautiful enough to live within the home, sophisticated enough for hospitality, and engineered for everyday use.
Taylor was recognized as one of Inc. Magazine's 2023 Female Founders and has been featured in Forbes, SELF, InStyle, Women's Health, GQ, People, and more.
Today, Taylor and the LIT team are focused on building a new category of design-forward wellness products at the intersection of longevity, innovation, and technology.
Areas of Expertise
What Taylor Shapes & Leads
Product & Industrial Design
Designing recovery and wellness equipment β saunas, cold plunges, red light therapy systems β to look and feel like considered pieces of design rather than gym equipment.
Brand & Creative Direction
Shaping LIT's brand identity, visual language, and creative output across every customer touchpoint, from packaging to campaign.
Digital Experience
Leading the design of LIT's digital presence and customer experience, ensuring the brand feels as considered online as its products do in person.
Retail & Hospitality Environments
Designing the physical spaces β studios, showrooms, and commercial wellness environments β where LIT products live and are experienced.
Design-Led Wellness Philosophy
Advocating for a category of wellness products that are beautiful enough for the home and sophisticated enough for hospitality, without compromising performance.
Scaling a Design-Led Brand
Building LIT alongside Justin Norris from a single studio concept into a nationally recognized wellness company with a full ecosystem of products.
Background
Experience & Recognition
Co-Founder & Chief Creative Officer, LIT Method
Taylor co-founded LIT Method alongside her husband, Justin Norris, leading the company's creative vision across product design, brand, and digital experience. Together they have grown LIT from a fitness company into a design-led wellness brand spanning saunas, cold plunges, red light therapy, and recovery technology.
Product & Industrial Design, Parsons School of Design
Taylor's design training at Parsons School of Design shapes her approach to every LIT product β grounded in the belief that wellness equipment should be held to the same design standard as furniture or fashion.
Inc. Magazine 2023 Female Founders
Taylor was named one of Inc. Magazine's 2023 Female Founders, recognizing her role building LIT into a nationally recognized wellness brand rooted in design.
Press & Media Recognition
Taylor and LIT have been featured across Forbes, SELF, InStyle, Women's Health, GQ, and People, spotlighting her work at the intersection of design and wellness.
Why Taylor Leads LIT's Design Vision
Wellness equipment, reimagined as design.
Taylor leads LIT Method's creative direction because she sees wellness products differently β not as equipment to be tolerated, but as design worth living with. Every product, space, and brand touchpoint she shapes carries the same standard: beautiful enough for the home, sophisticated enough for hospitality, and engineered to perform every day. Her goal is to build a new category of design-forward wellness β one that makes recovery and longevity feel less like a routine and more like a lifestyle.