Why Low Impact Training
After Co-Founder Justin Norris suffered a life threatening injury, he turned to fitness as a path to transformation. He discovered that by changing the way he approached fitness with Low Impact Training (LIT™) and mental coaching, fitness became more than looking good, it was about feeling good. With the help of his now wife - Taylor, they are on a mission to spread this method with as many people as possible.
Justin Norris, Co-founder
Performance Coaching & Training. Homeless at the age of 16, Justin is an example of a self-made founder. After suffering a life threatening injury by severing an artery, he took an interest in physical therapy and personal training. With over 15 years in the fitness industry, Justin has coached various clients, from pro athletes to amateur fitness enthusiasts. After being selected for the Men’s Health top trainer and winning Dr. Phil's weight loss competition, Justin aims to help as many people as possible conquer their health goals. Featured in Forbes, Men’s Health, GQ, People and more, Justin holds multiple trademarks and patents. CPT & Nutritional Specialist from NASM.
Taylor Norris, Co-founder
Product Innovation & Design. With a background in product design and branding from Parsons School of Design, Taylor has always been energized by the idea of using design and innovation to help people feel and function at their very best. Featured in Self Magazine, Forbes, InStyle, Women’s Health, GQ, People, and more, Taylor is committed to ensuring ‘inclusive innovation’ remains at the heart of LIT’s mission. As the holder of multiple trademarks and patents, she and her husband have inspired a method and a movement designed to help people at any age, physical disadvantage, disability, or circumstance, build and sustain their long-term health and well-being.
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