Your Full-Service Cold Plunge Partner

We launch, scale, and grow recovery businesses - Book a demo to get a free Pre-Sales Playbook.

Our Free Full-Service Solutions

From your first studio to your full expansion plan — we’re with you every step of the way.

Equipment & Layout

Maximize revenue per square foot with our proven playbook for building $1M+ retail studios.

Revolutionize Recovery With Cold & Hot Therapy Solutions

Our industry-leading cold plunges and saunas are engineered for performance, low maintenance, and backed by a proven track record of helping studios scale. From equipment to execution, we provide everything you need to launch fast, scale smart, and dominate your market.

Revenue Starts Before Delivery

The team behind LIT has profitably scaled single retail locations to over $2M annually—and now, we’re giving you the roadmap to do the same. From marketing to membership sales, we support your presale strategy so your business thrives before the first session even begins.

Your Studio. Our Expertise.

You're not just buying equipment — you're gaining a partner. We guide you through marketing, membership, SOPs, and more to ensure your studio thrives from day one.

Get More Members & Open With A Waitlist 

Boost client retention and revenue with our industry-leading cold plunges and saunas — built-in sales and marketing strategies that drive business growth.

Full Service Solution

We provide everything you need — equipment, marketing, training, SOPs, and launch support — so you can focus on building your brand, not figuring it all out.

Presale Marketing & Revenue Generation

Leverage our premium creative assets to promote your location and drive sales before you even open.

Expert Support & Training

We provide ongoing support and training to ensure smooth operation and optimal performance.

How it works

Trusted by studios all across the country

Let's Build It Together.

Ready to Launch, Grow, & Scale Your Recovery Studio?

Let us show you how to open a high-performing cold plunge & sauna studio — schedule your free demo now.

Contact us

Simply share a bit about your business needs, what you envision for your fitness center or any other inquiries you have

Brands we've worked with