Taylor and Justin, founders of Lit Method, stand in empty warehouse

Our Story

Watch Our Mission

Meet Justin & Taylor Norris the founders of lit. On a mission to make premium fitness accessible to everyone.

After struggling with a series of recurring injuries of their own, the Norrises noticed a pattern of frustration and a fear of re-injury among patients and athletes in traditional rehabilitation settings. In an effort to provide a sustainable alternative, built on the promise of ‘no running, no jumping, no weights,’ their combination of rowing and resistance bands, and their success in ‘building bodies, not breaking them,’Justin and Taylor trademarked the method and opened a flagship studio in West Hollywood in 2016.

In 2018, the husband and wife duo began developing the patent-pending LIT Strength Machine to bring the signature LIT in-studio class experience home and empower anyone from recreational rowers, to aspiring or professional athletes, to anyone struggling with an injury. Launched in May 2020, today the machine represents the next chapter in LIT Method’s longstanding vision for changing the way people approach fitness.

With its companion LIT On-Demand platform, and a growing international family of subscribers, the Norrises’ LIT Method continues its growth in communities around the world. What started out with a realization that broken fitness ideologies lead to broken bodies, has inspired a method and a movement designed to help people at any age, physical disadvantage, disability, or circumstance, build and sustain their long-term health and well-being.

This is only the beginning.

Our Story

Justin using resistance bands as physical therapy

SUFFERS A LIFE THREATENING INJURY

Justin Norris suffers a life-threatening injury that severed his main artery, four tendons, and required multiple blood transfusions. After using prescribed resistance bands for his physical therapy, Justin is inspired to include them in more of his workout routine and to develop strength training programs that favor bands instead of weights.

A man using LIT Axis for working out

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