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Benefits of LIT | Fitness / Health
When our founders began prototyping the LIT Strength Machine in early 2018, they had already had years of rowing under their belt. Having both experienced a series of debilitating injuries, Justin and Taylor Norris became familiar with the famed WaterRower designed by US National Team Rower John Duke. After using it to recover from a […]
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LIT’s newest trainer is Marine Corps veteran Carlos Ochoa. A recruiter, radio operator, and Marine Martial Arts Instructor who served multiple tours for humanitarian assistance in Bangladesh, Haiti, and beyond, Ochoa has also served as a personal trainer with famed military veteran fitness program, Fit Ops. Carlos tells us about his path to fitness in […]
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Benefits of LIT | Blog | Fitness / Health
In the last few years, we’ve seen a renewed curiosity about indoor rowing. Whether it’s because you aren’t a fan of traditional exercises such as running or weights, you’re looking for a different type of cardio burn, or you need to rehabilitate after an injury, a whole new generation of people are turning to this […]
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Benefits of LIT | Fitness / Health
LIT’S 10 Signature rowing variations that will help you build muscle By Justin Norris, Founder + Co-CEO, LIT Method The thing about muscle tears is that they are exactly what they sound like. A separation. A split. A disconnect. A betrayal of the body’s score. In high school, I tore my hip flexor and my hamstring […]
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How BoltCult favorite Tiffany Wolff, uses the LIT Strength Machine and personal pain to empower others. In a recent sit down, we caught up with LIT’s veteran instructor and resident Pilates powerhouse, Tiffany Wolff. A lifelong dancer and performer, Tiffany gives us a closer look at her unconventional path to LIT and how, in the […]
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Undoubtedly, the pandemic has revealed shortcomings in our society. One area where that remains truer today than ever before is in meeting evolving consumer needs in product design and function. No one understands that more than LIT’s Co-Founder and Co-CEO, Taylor Norris. With an extensive background in product design and branding from Parsons School of […]
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A variety of medical conditions, including chronic pain, consistently plague the everyday lives of Americans. Dr. Robert Jason Yong, the author of a new National Health Interview Survey study says that chronic pain “is the No. 1 reason why patients see a doctor” — and that this study “has come closer than any other to […]
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Benefits of LIT | Fitness / Health
Human beings are, by nature, reactive. Often when it comes to our own health and well-being, we are accustomed to putting ourselves on the back burner. We tend to deal with things once they’ve already become a problem — and not necessarily with the sense of urgency or forethought required to have prevented the issue […]
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The Innovative Company Behind the Patent Pending LIT Strength Machine™, An All-In-One Rower, Pilates Reformer, and Resistance Training System, Secures Funding from Notable Venture Capitalist Firm and Five-Time MLB All-Star LOS ANGELES, CA (April 27, 2021) — LIT Method, the Los Angeles-based fitness company specializing in high-intensity, Low Impact Training (LIT™), and its founders, Justin […]
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Benefits of LIT | Fitness / Health
There’s a pervasive belief — an almost ingrained ideology in the fitness community — that strength training must mean weight training. But it’s just not true. The lore around Ancient Greek athletes using halteres for strength workouts that included lunges, deadlifts, and curls dates back to the 5th Century BC — and possibly earlier for […]
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